![The name Ekaros is derived from the tale of Ikarus in the greek mythology. The name also contains the syllable *kar* phonetically similar to *car* and starts with an *e* to reflect the companies focus on EV's. First design proposals like the one to the left were influenced by Teslas logo.](/_next/image?url=%2Fcontent%2Fprojects%2Fekaros%2Fekaros-03.png&w=3840&q=100)
The name Ekaros is derived from the tale of Ikarus in the greek mythology. The name also contains the syllable kar phonetically similar to car and starts with an e to reflect the companies focus on EV's. First design proposals like the one to the left were influenced by Teslas logo.
![To better incorporate the mythological origin of the company name the wings of Ikarus were portrayed in the logo.](/_next/image?url=%2Fcontent%2Fprojects%2Fekaros%2Fekaros-02.png&w=3840&q=100)
To better incorporate the mythological origin of the company name the wings of Ikarus were portrayed in the logo.
![In order to better emphasise the companies EV focus a socket plug was also incorporated into the logo in form of whitespace.](/_next/image?url=%2Fcontent%2Fprojects%2Fekaros%2Fekaros-01.png&w=3840&q=100)
In order to better emphasise the companies EV focus a socket plug was also incorporated into the logo in form of whitespace.
![Finally the logo was completely reworked using a grid incorporating the golden ratio. This is the final logo proposal. The logo is currently in use.](/_next/image?url=%2Fcontent%2Fprojects%2Fekaros%2Fekaros-00.png&w=3840&q=100)
Finally the logo was completely reworked using a grid incorporating the golden ratio. This is the final logo proposal. The logo is currently in use.